About Us
Accelerating Brand Growth Across Saudi Arabia
Delivering market reach, reliable distribution, and commercial excellence for international partners and our own heritage brands across Saudi Arabia.
Who We Are
Inspired by HSA Group's Heritage
Established in 2024, Advanced International Trading Company (AITC) is a Saudi FMCG sales and distribution company connecting international and regional brands with retailers, trade channels, and consumers across the Kingdom.
AITC is part of Hayel Saeed Anam (HSA) Group in Saudi Arabia and builds on the Group's longstanding experience in consumer goods, trading, manufacturing, and distribution.
From HSA Group's humble beginnings in 1938 to its expansion into Saudi Arabia, AITC benefits from decades of accumulated market knowledge, commercial expertise, and trusted partnerships.
Today, AITC carries this heritage forward with a clear focus on expanding market access, growing strong consumer brands, and creating sustainable value in the Saudi market.
Vision
To become a leading consumer goods platform in Saudi Arabia, shaping the future of brand growth and market development in a transforming Kingdom.
Mission
To connect and grow strong consumer brands through an integrated platform that combines market access, commercial capabilities, and deep understanding of the Saudi FMCG market.
Leadership
Our Leadership
Message from the Chairman
Building on Hayel Saeed Anam & Co. Group's more than four decades of experience in the Saudi market, we established AITC in 2024 to align with the remarkable economic transformation taking place in the Kingdom under Saudi Vision 2030.
At AITC, our strategy is focused on achieving operational excellence, driving innovation, building a carefully selected portfolio of brands, and responding to the needs of Saudi consumers. We are also committed to investing in our people, developing Saudi talent, and creating a lasting impact in the communities we serve.
Our ambition is to build AITC into a leading consumer goods platform in Saudi Arabia, connecting strong local and international brands with one of the region's most dynamic markets. We aim to be a trusted partner for brands seeking to grow in the Kingdom and an active contributor to Saudi Arabia's continued development.
Board of Directors
Regional Experience. Shared Expertise
AITC's Board of Directors brings together senior leaders with extensive experience across HSA Group businesses and markets in the Middle East and Africa, providing AITC with diverse regional perspectives, deep FMCG expertise, and strong strategic oversight.
Muneer A. Hayel Saeed
Chairman
ARMA Group – Egypt
Fathi A. Hayel Saeed
Managing Director
Golden Africa – Kenya
Hisham Ali M. Saeed
Deputy Managing Director
HSA – Yemen
Ahmed Shawki A. Saeed
General Manager
Frimex Gulf - UAE
Our Team
The People Behind AITC
Meet some of the people behind AITC, representing the diverse capabilities, experience, and functions that drive our business forward. We are committed to developing Saudi talent, empowering women, and creating an inclusive workplace where our people can contribute, grow, and succeed.
Adnan Dawood
Chief Executive Officer
Mohammad Midani
Finance
Samer Antabi
Supply Chain
Ahmed Odeh
Trade Marketing & Business Development
Osama Salman
National Sales
Ghada Alqurashi
Human Resources
Sara Sejiny
IT Support
Enas Alghamdi
E-Commerce
Shaimaa Aldainy
Modern Trade Sales